Kiss MLM

Featured post

The Kiss Principle In Copywriting: 3 Ways To Make Your Copy Easier (And More Effective)

If I tell you the word KISS … what comes to mind?

  1. The school’s English classes.
  2. The mythical heavy music group.
  3. The design principle that defends simplicity against complexity.

Do you want to know what I would answer if they asked me?

In case you had any questions, here is the answer in a graphic version.

I can’t help it. I love rock and more if you wear extravagant makeup and clothes.

Although I would love to, I’m not here to tell you about my musical tastes. Today I want to explain what the KISS principle is and how to apply it to your texts to make a life for yourself (and your customers) a little easier.

A few days ago, I realized that I have been applying the KISS principle for months without knowing it.

But I’d better start at the beginning: what’s that about the KISS principle and where does it come from?

KISS is the acronym that results from the phrase “Keep it simple stupid.”

Or what is the same: “Keep it easy, stupid.”

The KISS principle is mostly used in software design, engineering, and development, although you can actually apply it to almost everything in life.

This principle was created by an American Navy engineer, and he says that almost all systems work better when they are simple than when they are complex.

For example, a machine with a few parts is easier to maintain and less likely to break than a machine with complicated mechanisms. Furthermore, extras and functions “just in case” can make that machine more difficult for the user to handle.

You may now be thinking this is silly because no one does hard things on purpose.

And you are right. In theory, nobody wants to get complicated just because the problem is that it almost always costs more to do simple things, and that also applies to copywriting, communication, and marketing in general.

You don’t have to work with machines and software to see the usefulness of the KISS principle. Your website, your funnels, and your email sequences are also a good field where you can see it in action.

Build your value proposition

If you can’t explain it simply, you don’t understand it well enough.

Albert Einstein’s quote comes to my hair to explain what the KISS principle has to do with copywriting.

I always say that when you write anything, you have to make sure that even your grandmother understands it. To achieve this, the only way is for you to understand the product or service so well that you can explain it in just one or two sentences.

What usually happens? That the first time you have to explain what you do, you put on a movie like Spielberg’s. And when you transfer it to your copy, it shows because you don’t succeed in transmitting your value proposition in an effective way.

Your value proposition is the basis of your copy. If you are not able to condense your offer in a few lines, it is that you still have more analysis and simplification work pending.

Simplify your funnel

It is that you need to apply the KISS principle urgently.

In many cases, part of the funnel had been replaced by customer service by phone or WhatsApp.

Life is complex enough; your copy shouldn’t be

The next time you are tempted to complicate your life a little more, remember the KISS principle and simplify.

The KISS diet: What does it consist of? How is it Done?

Within my hobby of naming things, the diet that I am going to follow from now on, I am going to call KISS.

The word KISS means “kiss” in English, but the shots don’t go that way. It is the acronym for Keep It Simple Stupid! , which more or less means “keep it simple, stupid!”.

This expression is not something that I invented much less. It is used in the field of computing as a kind of universal law where you always have to remember that things should not be complicated and that doing any task in a simple way (for example, developing a computer program) is the smartest way to work.

As this philosophy has always caught my attention, but I have never put it into practice, I thought it was time to put it to it and “keep it simple” all this.

Success lies in effort and perseverance, but also in knowing your weak points.

Surely if we ask my mother what my virtues are, she could be talking all afternoon and not finish. Now, if we ask about my defects, it will surely end quickly.

But yes, I have many defects, and do you know which is one of the most troublesome? Well, I am a real disaster in my organization, and I tend to simplify everything to the maximum so that it gives me the least headache possible (which sometimes is good, but other times it only brings me more problems).

Then, what are you going to do?

Well, I’m going to go back to the basics, to what really works, which is counting calories, but in a special way, because even if it’s a disaster, I recognize that if I want to lose weight, I must have minimal initial planning.

First, I am going to calculate the calories that I need a day, and once I have it clear, I will mark a lower figure to consume daily (for me, about 2000 or 2200 kcal per day is more than good).

Then I will set some basic rules which I will try to comply with:

  • Drink plenty of water with each meal (very easy for me).
  • That each meal has a ration of proteins (because of the satiating effect and so that my muscles do not suffer).
  • That each meal has a serving of vegetables.

These points are basic, but they do not always have to be fulfilled (I will explain it later).

Later, in the meals of the day that give me a little the same (breakfast and snack), I will always eat the same, so I do not warm my head (keep it simple!).

At lunchtime? Well, very simple. As I am not going to be cooking some things for myself and others for the rest of the family (yes, I am the cooker), because I am going to eat something that falls within normal limits, a plate of whatever there is without it overflowing, and accompanied by a salad.

For lunch, well, a sandwich, whatever. They are about 100 grams of bread (totaling 250 kcal) and then the filling. I will be very careful if I add oil, which is very caloric and can shoot up the total calories.…