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The Kiss Principle In Copywriting: 3 Ways To Make Your Copy Easier (And More Effective)

If I tell you the word KISS … what comes to mind?

  1. The school’s English classes.
  2. The mythical heavy music group.
  3. The design principle that defends simplicity against complexity.

Do you want to know what I would answer if they asked me?

In case you had any questions, here is the answer in a graphic version.

I can’t help it. I love rock and more if you wear extravagant makeup and clothes.

Although I would love to, I’m not here to tell you about my musical tastes. Today I want to explain what the KISS principle is and how to apply it to your texts to make a life for yourself (and your customers) a little easier.

A few days ago, I realized that I have been applying the KISS principle for months without knowing it.

But I’d better start at the beginning: what’s that about the KISS principle and where does it come from?

KISS is the acronym that results from the phrase “Keep it simple stupid.”

Or what is the same: “Keep it easy, stupid.”

The KISS principle is mostly used in software design, engineering, and development, although you can actually apply it to almost everything in life.

This principle was created by an American Navy engineer, and he says that almost all systems work better when they are simple than when they are complex.

For example, a machine with a few parts is easier to maintain and less likely to break than a machine with complicated mechanisms. Furthermore, extras and functions “just in case” can make that machine more difficult for the user to handle.

You may now be thinking this is silly because no one does hard things on purpose.

And you are right. In theory, nobody wants to get complicated just because the problem is that it almost always costs more to do simple things, and that also applies to copywriting, communication, and marketing in general.

You don’t have to work with machines and software to see the usefulness of the KISS principle. Your website, your funnels, and your email sequences are also a good field where you can see it in action.

Build your value proposition

If you can’t explain it simply, you don’t understand it well enough.

Albert Einstein’s quote comes to my hair to explain what the KISS principle has to do with copywriting.

I always say that when you write anything, you have to make sure that even your grandmother understands it. To achieve this, the only way is for you to understand the product or service so well that you can explain it in just one or two sentences.

What usually happens? That the first time you have to explain what you do, you put on a movie like Spielberg’s. And when you transfer it to your copy, it shows because you don’t succeed in transmitting your value proposition in an effective way.

Your value proposition is the basis of your copy. If you are not able to condense your offer in a few lines, it is that you still have more analysis and simplification work pending.

Simplify your funnel

It is that you need to apply the KISS principle urgently.

In many cases, part of the funnel had been replaced by customer service by phone or WhatsApp.

Life is complex enough; your copy shouldn’t be

The next time you are tempted to complicate your life a little more, remember the KISS principle and simplify.

The KISS principle (from English Keep It Simple, Stupid !, Make It Simple, Stupid

The KISS principle states that most systems work better if they are kept simple than if they are complex; therefore, simplicity must be maintained as a key design objective victory 996 thai, and any unnecessary complexity must be avoided.

Jack Welch, in an interview at the Harvard Business Review, said: “Insecure managers create complexity. Frightened and nervous managers use very thick and complicated planning books, and slides filled with everything they have learned since childhood. Real leaders need not confuse. People must have the self-confidence to be clear, precise, and to be sure that every person in your organization, from the most important to the least, understands what the basic business objective is. But it is not easy. It’s amazing how difficult it is to be simple for the people; how scared she is to be simple. They are concerned about the fact that if they are simple, others may think they are stupid. Actually, of course, it’s just the other way around.

Phrases about the simple, which are simply powerful

  • “An intellectual is one who says a simple thing in a complicated way. An artist is the one who says a complicated thing in a simple way.” Bukowski
  • “Simplicity is the utmost sophistication.” Leonardo da Vinci.
  • “God is simple. Everything else is complex. Don’t look for absolute values ​​in the relative world of nature”. (Albert Einstein)
  • Complexity is your enemy. Any fool can do something complicated. The difficult thing is to do something simple”. (Richard Branson)
  • “Who gets excited by the simple is usually not simple.” (José Narosky)
  • “A strong voice cannot compete with a clear voice, even if it is a mere whisper.” (Confucius)
  • “It is not easy to understand the simple.” (Eric Hoffer)
  • “What we look at and cannot see is simple.” (Lao Tse)
  • “The Simple vs. the Simplistic; Simple an intellectual, thoughtful, and responsible process. The Simplistic is a contempt without thought or reflection and without assuming consequences.”

And what observer are you before the power of the simple?…

The Best Organic Baby Formula 

The Best Organic Baby Formula 

For moms who don’t breastfeed their baby, good formula milk is a basic necessity. Deciding not to breastfeed your baby is a choice which you need to make on your own, but when it comes to choosing the best formula milk, you need to ensure that you choose best teething toys for molars organic formula milk, which includes all the nutrients required for the growing years of your baby. Organic baby formulas are free from harmful chemicals and it is prepared using the natural ingredients which supply your baby with the right nutrients for healthy growth. So, when it comes to organic baby formula, what are the best picks in the market? 


Products to consider for babies today!

 Let us look at the five Best Organic Baby Formula products which are considered safe and healthy for your baby.           

Earth’s Best Organic Baby Formula with Iron

This organic formula milk with iron is considered to be the Best Organic Formula for infants and it is prepared using organic milk that has been derived from cows that fed on organic grass, grain and hay. It is free from harmful preservatives and corn syrup solids. The formula is fortified with irons and comprises ARA and DHA which is helpful for the eye development and brain growth in infants. It contains small amount of pre-biotic which helps boost baby’s immunity. It is easy to digest and causes no intolerance issues in babies and considered safe for the consumption of infants. 

Earth’s Organic Low Lactose Sensitivity Infant Formula 

This is another organic formula for infants which is ultimate infant formula for babies with sensitive tummies. Since this is the low lactose sensitivity infant formula, it comprises 95% less lactose than the standard milk based formulas and hence it is easy to digest for infants. The formula is rich in Iron that promotes the healthy development of red blood cells in babies and also comprises ARA and DHA for health brain and eye development. The organic formula has all organic compounds and also satisfies the standards set by FDA. All important nutrients required for the healthy growth of your baby are included in the formula. 

Plum Organic Infant Formula 

Plum Organics Grow Organic Infant Formula is another best product that worth considering. It is free from harmful elements and contains no corn syrup solids. It the completely based on lactose and all its ingredients are organic and natural. The milk is directly sourced from the cows that fed on organic grains and hay which makes it is Best Organic Infant Formula. The formula contains no added growth hormones and other antibiotics or any other genetically adapted ingredients. The formula is also USDA Organic Certified and safe for your baby. The formula is the most affordable option for parents and it has many great reviews online


These are some of the Best Organic Infant Formula products which are worth considering. There are many products available in the market, but not all organic formulas are safe and healthy for your baby. So, you need to ensure that the formula that you are choosing for your baby is safe and certified by the association of paediatrics. Moreover, it must be accepted by your baby and it should have all the nutrients that your baby needs in their growing years.                   


The KISS diet: What does it consist of? How is it Done?

Within my hobby of naming things, the diet that I am going to follow from now on, I am going to call KISS.

The word KISS means “kiss” in English, but the shots don’t go that way. It is the acronym for Keep It Simple Stupid! , which more or less means “keep it simple, stupid!”.

This expression is not something that I invented much less. It is used in the field of computing as a kind of universal law where you always have to remember that things should not be complicated and that doing any task in a simple way (for example, developing a computer program) is the smartest way to work.

As this philosophy has always caught my attention, but I have never put it into practice, I thought it was time to put it to it and “keep it simple” all this.

Success lies in effort and perseverance, but also in knowing your weak points.

Surely if we ask my mother what my virtues are, she could be talking all afternoon and not finish. Now, if we ask about my defects, it will surely end quickly.

But yes, I have many defects, and do you know which is one of the most troublesome? Well, I am a real disaster in my organization, and I tend to simplify everything to the maximum so that it gives me the least headache possible (which sometimes is good, but other times it only brings me more problems).

Then, what are you going to do?

Well, I’m going to go back to the basics, to what really works, which is counting calories, but in a special way, because even if it’s a disaster, I recognize that if I want to lose weight, I must have minimal initial planning.

First, I am going to calculate the calories that I need a day, and once I have it clear, I will mark a lower figure to consume daily (for me, about 2000 or 2200 kcal per day is more than good).

Then I will set some basic rules which I will try to comply with:

  • Drink plenty of water with each meal (very easy for me).
  • That each meal has a ration of proteins (because of the satiating effect and so that my muscles do not suffer).
  • That each meal has a serving of vegetables.

These points are basic, but they do not always have to be fulfilled (I will explain it later).

Later, in the meals of the day that give me a little the same (breakfast and snack), I will always eat the same, so I do not warm my head (keep it simple!).

At lunchtime? Well, very simple. As I am not going to be cooking some things for myself and others for the rest of the family (yes, I am the cooker), because I am going to eat something that falls within normal limits, a plate of whatever there is without it overflowing, and accompanied by a salad.

For lunch, well, a sandwich, whatever. They are about 100 grams of bread (totaling 250 kcal) and then the filling. I will be very careful if I add oil, which is very caloric and can shoot up the total calories.…